In the podcast, Percolata CEO Greg Tanaka sits down with INSEAD professor Serguei Netessine to discuss 21st-century retail trends .
Professor Netessine was an instructor at the University of Pennsylvania’s Wharton School of Business and has an impressive resume in the business sector, having worked with companies like NASA and Lockheed Martin.
Together, Tanaka and Netessine discuss the future of retail, efficient physical retail strategies to employ, the growing presence of e-commerce and other similar concerns. Netessine gives valuable tips for store managers on how to run the floor and properly reward their sales teams as well as insight into how to construct and implement the optimal business model.
Themes include creativity in physical retail, a fast-changing game in today’s internet world.
Netessine believes that providing big data solutions for brick and mortar stores will ensure the survival and dominance of such retailers. Listeners will hear the argument around why physical sales are not dead, and will continue to thrive for the foreseeable future.